Endo Pharmaceuticals deploys enterprise CRM solution from StayinFront

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StayinFront Visual Elk is designed to meet the unique requirements of a hospital sales force including tracking departments, group calls with multiple attendees, formulary activity and sales activity. Endo will use StayinFront Visual Elk to track key targets.

"With the recent FDA approval of our postoperative pain analgesic, DepoDur, we are focused on building our hospital sales force in preparation for launching the product by the end of 2004," said Eric Bloom, vice president of information technology at Endo. "Having used StayinFront Visual Elk for more than two years for our existing primary care sales force, we know it is intuitive and are confident in its ability to provide accurate, real-time data that enables our sales people to be effective."

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