As smartphones and tablets take over, eyeforpharma explores how a strategic understanding of mobile solutions can improve customer outreach and drive competitive advantage for the pharma industry
Mobile apps represent an exciting new way for pharma companies to improve customer outreach and drive competitive advantage, both externally and internally. For everything you need to know about pharma apps, check out:
Peter Mansell talks to Andreas Claus Kistner, Roche’s global head of commercial architecture, about how reps are using mobile technology for better value sales calls
As smartphones and tablets take over, pharma needs a strategic understanding of how mobile solutions improve customer outreach and drive competitive advantage.
Andrew Tolve explores how pharma firms are using the iPad 2 and other tablets to maximize sales and marketing potential
Andrew Tolve explores how firms are using the iPad to enhance the effectiveness of sales and marketing presentations
How to assess the potential value—or lack of potential value—of mobile offerings
Andrew Tolve explores the potential of the online Q&A site Quora as a sales and marketing resource for the pharma industry
Eileen OBrien on how the FDA might regulate apps and other mobile health solutions
Jeanne Barnett explores the ways Quick Response (QR) codes can create engagement and communities around products
Eric Boothe, director business development for Life Sciences, on how the Healh 2.0 movement can help boost adherence
Andrew Tolve looks at how pharma can participate in the burgeoning Health 2.0 movement, to the benefit of both patients and the pharma industry itself
Why is time spent in a doctor's waiting room such a waste of time? Jeanne Barnett explains how pharma can help make it worth the wait for patients
Jeanne Barnett explores how wireless technology can reduce healthcare costs and create more proactive patients
Wendy Blackburn explores how physicians are taking to the iPad and why they still need old-fashioned pharma sales reps
A look at how sales and marketing execs can use apps and websites to change behavior, add value, and connect
The U.S. Supreme Court’s ruling last week that naturally occurring human genes cannot be patented...
The EMA has released the last of a series of three proposed guidelines on biosimilar medicines for...
The ABPI has called for the NHS to provide more data on the uptake and access to new medicines in...