Sales
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Using CRM to meet the challenges of a rapidly changing healthcare environment
Mark Woodcock, SFE Manager at Bayer Schering Pharma spends a lot of time working with CRM systems to improve sales force effectiveness.
Mark Woodcock, SFE Manager at Bayer Schering Pharma spends a lot of time working with CRM systems to improve sales force effectiveness. We recently had a chance to speak with Woodcock about how CRM systems can be used to help pharma address the rapid changes occuring in the healthcare environment.
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