Sales

Andrea Sobrio, founder of Executive Insight, on why patient referral networks are critical for pharma success.

Andrea Sobrio, founder of Executive Insight, on why patient referral networks are critical for pharma success.

For patients, healthcare ultimately comes down to decisions; decisions about when to reach out for help, which doctor to see, what treatment to follow, and how long to adhere to a medication. As healthcare has evolved, this decision-making process has grown increasingly complex, with more doctors, experts, procedures, and drugs to wade through.

Its no surprise, then, that understanding and collaborating with patient referral networksthe groups of experts best positioned to diagnose, treat, and manage patients within given therapeutic areashave become critical for pharmaceutical companies to succeed, says Andrea Sobrio, founder of Executive Insight.

Sobrio, who for the past 10 years has focused on helping pharmaceutical companies improve and transform their commercial operations to become more customer-centric, will present on the subject of patient referral networks at eyeforpharmas 8th annual Sales Force Effectiveness summit in Barcelona from April 27th through the 29th.

Sobrio spoke with eyeforpharma ahead of the summit for a sneak preview of his talk, and you can listen to her podcast here.