Sales
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A new vision for sales force effectiveness
This podcast has been moved to here [1]. [1] http://social.eyeforpharma.com/podcast/new-vision-sales-force-effectiveness
This podcast has been moved to here.
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Pharma marketing research and Web 2.0
Andrew Tolve investigates the value of the Internet as a pharma marketing research medium
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Pharma a leader in web effectiveness
Often criticised for not properly adopting new web technologies, pharma proves it knows a thing or two about the corporate website.
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Market access: Pharma and the definition of value
Jan Stojaspal explores the role of value-based pricing in gaining market access
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Podcast: "Build KOL trust" - insights from Pediapharm
Ashok Bhaseen, Vice President of Sales & Marketing at Pediapharm reveals how his company establishes trust when engaging KOLs
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