Today we announce that nominations are now open for the inaugural Barcelona Awards. The newly created awards differ from other pharmaceutical award ceremonies: instead of focussing on sales and marketing performance, the focus is on patient service, customer centricity and innovating for value.
No longer seen as simply an alternative, Multichannel Marketing (MCM) is increasingly becoming a core strategy in Brazil’s pharma industry. eyeforpharma speaks to André Veloso, Multichannel Manager for Pfizer Brazil how to leverage this practice in the region.
Deirdre Coleman speaks to John Gordon, Senior Regional Digital Marketeer and Seleen Ong, Digital Medicine Medical Director, Pfizer on mastering multichannel marketing and improving digital effectiveness.
Silos and inconsistencies arise from each function within the marketing team having their own objectives. There is a need to evaluate each function's performance at a higher organizational level without losing sights of their own objective, say speakers at the Multichannel Engagement USA conference.
Is the writing on the wall for traditional pharmaceutical sales reps or is there potential to build connections with high calibre scientific teams and foster a new face of pharma sales?
At a time when providers to the Life Sciences sector are under increasing margin pressure, the importance of value in effectively differentiating the business is more important than ever.
Under increasing competitive pressure, many companies in the Life Sciences industry are struggling to protect margins. One of the major reasons is that historically their sales teams have focused on achieving top-line revenues and have typically not been measured on profit and margin performance.
Having an effective sales force is crucial in the increasingly complex global pharma industry. Adam Wood, Training & Sales Excellence at Bayer’s Global Marketing Operations talks with us about how a simple approach to SFE and solid strategy helps to improve the effectiveness of sales teams.
James Robinson explains how productivity and bottom line are both impacted by the lack of a centralized, user-friendly revenue management system, and how over-worked pharmacos reliance on the spread sheet is hindering further growth.
Today we announce that nominations are now open for the inaugural Barcelona Awards. The newly...
No longer seen as simply an alternative, Multichannel Marketing (MCM) is increasingly becoming a...
Deirdre Coleman speaks to John Gordon, Senior Regional Digital Marketeer and Seleen Ong, Digital...