Sales
|
Phil Taylor reports on the commercial and scientific opportunities facing medical scientific liaisons (MSLs)
RSSLatest Articles
-
Dr. Bates’ Talkback: Pharma’s 2012 ‘to do’ list
Dr. Andree Bates suggests 8 things that should be on pharma’s 2012 agenda
-
The Web is dead. Long live the Internet!
Agnitio CEO Morten Hjelmsø on how technology can help marketers to do what they do best: communicate!
-
Key account management: A special report
In this special report, eyeforpharma examines how pharma can use key account management (KAM) as a strategic sales and marketing tool.
-
Highlights from the KAM Europe Conference
David Wright, director of Imonic Ltd and conference chair of eyeforpharma’s recent KAM Europe conference, outlines the insights gained from the event
-
Special report: KOLs and pharma
In this special report, eyeforpharma examines how pharma can identify, engage with, and benefit from key opinion leaders (KOLs)
-
Is pharma’s mobile budget going down the drain?
How to assess the potential value—or lack of potential value—of mobile offerings
-
Special report: Mobile apps and pharma
As smartphones and tablets take over, eyeforpharma explores how a strategic understanding of mobile solutions can improve customer outreach and drive competitive advantage for the pharma industry
-
Pharma sales models at the tipping point
Ursula Sautter reviews the importance of key account management and key opinion leaders in new sales models
Featured Opinion
M’s the word: Networking and the art of marketing excellence
Networking requires us to recognise that we all have something to offer
Why we need the Undiagnosed Diseases Program
The NIH’s Undiagnosed Diseases Program (UDP) has so far discovered two new rare diseases
Google Search rules—even for doctors
How online info helps to change opinions, even among physicians
Another look at customer centricity
Melonie Warfel, director, Life Sciences Industry Solutions, Pegasystems, on how to foster a culture of business transformation
M’s the word: Second thoughts on riding the excitement
How I learned to love the iPad a little bit less
Podcasts
"Speed and Usability are Key" - insights from Boehringer Ingelheim
An interview with Serkan Erkovan of Boehringer Ingelheim.
Podcast: Making KAM commercially effective
Dan Goldsmith, General Manager of Veeva Europe, on how KAM can help companies reach a broader set of stakeholders and achieve better ROI
Sales Force Effectiveness and Patient Referral Networks
Andrea Sobrio, founder of Executive Insight, on why patient referral networks are critical for pharma success.
Most Popular This Month
Featured Articles
-
Pharma and the evolving role of MSLs
Phil Taylor reports on the commercial and scientific opportunities facing medical scientific liaisons (MSLs)
-
Emerging pharma markets: How to profit in Latin America
Eyeforpharma's Ursula Sautter talks to Rafael Quintanilla Chong, head of primary care at Bayer Healthcare Mexico, about the promise of the Latin American market
-
The Mobile Health Competition
Teenagers with cancer often report feelings of isolation, bitterness, confusion, pain, and fear as they struggle through a life-threatening disease before their lives have taken full shape.
Upcoming Events
View All Events-
Feb 21, 2012 - Feb 22, 2012Istanbul, Turkey
-
Mar 27, 2012 - Mar 29, 2012Barcelona
-
May 15, 2012 - May 16, 2012Sao Paulo, Brazil
-
May 24, 2012 - May 25, 2012Toronto, Canada
-
June 2012Toronto, Canada
-
June 2012USA
-
June 2012Miami, USA
-
Jun 12, 2012 - Jun 14, 2012New Brunswick, New Jersey
-
Jun 28, 2012 - Jun 29, 2012Miami, USA
-
September 2012Sydney, Australia