Press Releases

UCB, Novo Nordisk, Sanofi and MSD Merck win big at the eyeforpharma Barcelona Awards 2016. The 2016 eyeforpharma Barcelona Awards saw 18 of pharma’s top 20 compete across five categories with a huge range of patient and customer-centric innovations. 2016-03-22 13:01
Discussing a better future Barcelona March 2016: As the pharmaceutical industry continues to focus its business model toward greater patient centricity, the recent eyeforpharma Conference (in Barcelona) provided a global platform for industry thought leaders to share their vision for a better way of satisfying their patient’s needs. 2016-03-21 11:41
Søren Eik Skovlund, Global Senior Manager within Global Access at Novo Nordisk wins the ‘Lifetime Achievement Award’ at eyeforpharma Barcelona 2016. The eyeforpharma Barcelona Awards, currently in the third year, was founded to elevate individuals and teams driving genuine change within pharma. 2016-03-16 10:32
UCB scoop ‘Most Valuable Pharma Collaboration’ in a strong showing at the eyeforpharma Barcelona Awards 2016. UCB added ‘Most Valuable Pharma Collaboration’ to their haul with their Joint Working Agreement to improve Epilepsy Care in National Health Systems. 2016-03-16 10:03
A social network for physicians: MSD France’s “Comuniti” win the ‘Most Valuable HCP or Healthcare Initiative’ at eyeforpharma Barcelona Awards 2016. Think Facebook for physicians; MSD France stood out from the crowd by defying the odds to launch the first social network for physicians in France. The secret to launching a social network is a black box that has beaten the best of Silicon Valley, speaking to the significance of the achievement for those behind the Comuniti platform. 2016-03-16 10:00
UCB’s Marianne Fraiture wins the ‘Customer Innovator Award’ at eyeforpharma Barcelona Awards 2016. Following on from her colleague Christi Marsh’s win in 2015, Marianne Fraiture, the Head of New Solution Development at UCB, has started a company winning streak for the Customer Innovator Award. This category celebrates individuals and teams that have managed to understand customer needs, and transcend the constraints of traditional best practice to deliver a relevant solution. 2016-03-16 09:58
Sanofi’s “MOSKI Kit” wins the ‘Most Valuable Patient Initiative or Service’ at eyeforpharma Barcelona Awards 2016. The ‘Most Valuable Patient Initiative or Service’ category celebrates innovative projects that start with a real understanding of patient needs before implementation, and that deliver tangible patient improvements both in the long and short term. 2016-03-16 09:56
Pharma, Government and stakeholders gather to unlock communication deadlock in South Africa eyeforpharma, a business intelligence company headquartered in London, UK, organises its first conference in South Africa on March 8-9, Johannesburg. 2016-01-22 10:37
GSK, Novartis, LEO and Lilly Boards join forces to set new patient-pharma standard eyeforpharma, London (December, 03, 2015): C-level leaders from GSK, Novartis and Lilly have recently aligned in an effort to set out a new minimum standard or performance from their respective companies. They will announce their intentions at the eyeforpharma Barcelona Summit where a ‘new business plan’ for the industry comprising collaboration, culture and customer-centricity will be proposed. 2015-12-03 11:46
Customer Experience Management isn’t marketing’s responsibility Mark Horsley, CEO of major energy provider Northern Gas Networks, recently explained to eyeforpharma why Customer Experience Management (CXM) cannot be left to the marketing function alone, as it currently is. 2015-09-02 12:28

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