| Author | Date | ||
|---|---|---|---|
| Pharma, social media and data analytics | Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics | Editor | Feb 8, 2012 |
| "Speed and Usability are Key" - insights from Boehringer Ingelheim | An interview with Serkan Erkovan of Boehringer Ingelheim. | Paul Simms | Nov 1, 2011 |
| Podcast: "Build KOL trust" - insights from Pediapharm | Ashok Bhaseen, Vice President of Sales & Marketing at Pediapharm reveals how his company establishes trust when engaging KOLs | Paul Simms | Sep 28, 2011 |
| Podcast: "KOL engagement strategy at Philips Healthcare" | Kevin Appareti, Global Director Medical Science Liaison at Philips Healthcare, gives a short but useful interview on his company's approach to KOL engagement | Paul Simms | Sep 23, 2011 |
| Podcast: “Patient adherence is the next big thing in healthcare” | Thomas Forissier, principal for the life sciences practice of Capgemini Consulting, discusses insights from Capgemini’s latest Vision and Reality report | Andrew Tolve | Sep 19, 2011 |
| Podcast: "The changing nature of KOL management" - Stephen Dodge, Novo Nordisk | Stephen Dodge, Executive Director of the East Field Medical Affairs Organisation at Novo Nordisk, answers questions about how KOL management will evolve over the coming years. | Paul Simms | Sep 11, 2011 |
| Podcast: Health psychology and non-adherence | *John Weinman, head of the department of health psychology at the Institute of Psychiatry, Kings College London, on how insights from health psychology can help improve patient compliance<* | Andrew Tolve | Jan 4, 2011 |
| Why You Should Enter Pharma Idol | Kate Eversole, VP Europe at eyeforpharma, talks about Pharma Idol- an exciting new competition where entrants can win a coveted speaker slot at the huge | Alexandra Uprichard | Dec 8, 2010 |
| Podcast: Making KAM commercially effective | Dan Goldsmith, General Manager of Veeva Europe, on how KAM can help companies reach a broader set of stakeholders and achieve better ROI | Andrew Tolve | Oct 21, 2010 |
| Podcast: how personalized outreach can boost adherence | Kate Reid, general manager of Atlantis Healthcare UK, outlines the benefits of an individualized approach to non-compliance. | Andrew Tolve | May 18, 2010 |
Kevin Appareti, global director for Medical Science Liaison at Philips Healthcare, explains how to motivate KOLs and how to measure their value
The Mobile Health Competition is now closed, but the journey is just beginning for the winning idea.
Phil Taylor reports on the commercial and scientific opportunities facing medical scientific liaisons (MSLs)
Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics
An interview with Serkan Erkovan of Boehringer Ingelheim.
Ashok Bhaseen, Vice President of Sales & Marketing at Pediapharm reveals how his company establishes trust when engaging KOLs