Patient Compliance and Specialty Pharmacy Products
Kevin Cast, VP of CuraScript, on how adherence can boost cost-effectiveness and improve forecasting.
The US Healthcare System and Patient Compliance
Richard Montwill, VP market strategy at Optum Health, on how improved adherence in the US can reduce waste and inefficiency.
The pharmacist as an ally in patient adherence
Stacey Irving, director of channel marketing at McKesson, on how pharmacists can help increase compliance.
Using incentives to improve patient compliance
Dr. Murat Kalayoglu, founder and chief science officer at HealthHonors, on how providing patients with customized incentive plans can increase adherence rates and cut costs.
Marketing and Patient Compliance
An increase of as little as 5% in patient adherence can contribute an additional $30-40 million to the bottom line every year.
Using third parties to improve patient compliance
How third parties can add value for patients while improving adherence rates.
Cutting the costs of patient compliance
Dr Mike Sokol, corporate medical director for Merck and Co., on how value-based benefit design can boost adherence.
New approaches to DTC marketing
Marketing strategy consultant Richard Meyer on social media, patient compliance, and rebuilding trust
Measuring patient communication success
Integral to any corporate activity’s longevity is proving its value to the company; patient communication is no different.
5 marketing and social networking lessons from the [grateful] dead...
In honor of my "Deadhead" hubby and the millions of others out there, and the pending Grateful Dead Archive soon to open at the University of California at Santa Cruz, it's a great time to recognize the Grateful Dead for their marketing and social networking prowess.
Your POA is D.O.A.
Traditional pharmaceutical marketing dictates a quarterly review of market data, strategies, and tactics and implements a ‘reset’ to the field thereafter.
Welcome to 2010. where might pharma and healthcare marketers focus learning? (free eBook)
Inspired by Alvin Toffler's quote: "The illiterate of the 21st century will not be those who cannot read or write, but those who cannot learn, unlearn, and relearn," we asked 12 leading bl
Cultural heritage – and patient compliance?
I’ve always been proud of my Irish heritage. In fact, I’ve worn it most of my life as a bit of a badge.
Pharma: ask not what social media can do for you, but what your sm can do for patient health
Last week, I and a few hundred other SM-aniacs, spent 2-days in the #FDASM 'bunker'
Pharma: twas the night before #fdasm
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Marketing Excellence and Analytics Conference
April 27-28, 2010 - Sydney - Click here
Boost access and engage physicians with customer-centric marketing strategies that deliver value to customers. Featuring industry-led keynote presentations, case studies, panel debates and high-level networking, this is a crucial opportunity for any marketing executive striving to break out of low-value commodisation models and provide more value to customers for better access and increased sales
Patient Adherence & Relationship Marketing Europe
June 16-17, 2010 - Zurich - Click here
Patient Adherence & Relationship Marketing Europe 2010