ARTICLES

Patient Compliance and Specialty Pharmacy Products

Les Rose, Mar 09, 2010

Kevin Cast, VP of CuraScript, on how adherence can boost cost-effectiveness and improve forecasting.


The US Healthcare System and Patient Compliance

Les Rose, Mar 09, 2010

Richard Montwill, VP market strategy at Optum Health, on how improved adherence in the US can reduce waste and inefficiency.


The pharmacist as an ally in patient adherence

Les Rose, Feb 09, 2010

Stacey Irving, director of channel marketing at McKesson, on how pharmacists can help increase compliance.


Using incentives to improve patient compliance

Andrew Tolve, Feb 09, 2010

Dr. Murat Kalayoglu, founder and chief science officer at HealthHonors, on how providing patients with customized incentive plans can increase adherence rates and cut costs.


Marketing and Patient Compliance

Andree Bates, Jan 12, 2010

An increase of as little as 5% in patient adherence can contribute an additional $30-40 million to the bottom line every year.


Using third parties to improve patient compliance

Andrew Tolve, Jan 12, 2010

How third parties can add value for patients while improving adherence rates.


Cutting the costs of patient compliance

Les Rose, Dec 01, 2009

Dr Mike Sokol, corporate medical director for Merck and Co., on how value-based benefit design can boost adherence.


New approaches to DTC marketing

Lisa Roner, Nov 27, 2009

Marketing strategy consultant Richard Meyer on social media, patient compliance, and rebuilding trust


BLOGS

Measuring patient communication success

Yanis Saradjian, Mar 09, 2010

Integral to any corporate activity’s longevity is proving its value to the company; patient communication is no different.


5 marketing and social networking lessons from the [grateful] dead...

Ellen Hoenig Carlson, Mar 09, 2010

In honor of my "Deadhead" hubby and the millions of others out there, and the pending Grateful Dead Archive soon to open at the University of California at Santa Cruz, it's a great time to recognize the Grateful Dead for their marketing and social networking prowess.


Your POA is D.O.A.

Sam Agris, Mar 09, 2010

Traditional pharmaceutical marketing dictates a quarterly review of market data, strategies, and tactics and implements a ‘reset’ to the field thereafter.


Welcome to 2010. where might pharma and healthcare marketers focus learning? (free eBook)

Ellen Hoenig Carlson, Jan 04, 2010

Inspired by Alvin Toffler's quote: "The illiterate of the 21st century will not be those who cannot read or write, but those who cannot learn, unlearn, and relearn," we asked 12 leading bl



Cultural heritage – and patient compliance?

Lisa Roner, Dec 01, 2009

I’ve always been proud of my Irish heritage. In fact, I’ve worn it most of my life as a bit of a badge.



Pharma: twas the night before #fdasm

Ellen Hoenig Carlson, Nov 11, 2009

Twas the night before #fdasm, when all through the blogosphere,


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Boost access and engage physicians with customer-centric marketing strategies that deliver value to customers. Featuring industry-led keynote presentations, case studies, panel debates and high-level networking, this is a crucial opportunity for any marketing executive striving to break out of low-value commodisation models and provide more value to customers for better access and increased sales



16/06/2010 - 17:19
17/06/2010 - 17:19
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Patient Adherence & Relationship Marketing Europe 2010