Marketing and Patient Compliance
An increase of as little as 5% in patient adherence can contribute an additional $30-40 million to the bottom line every year.
Using Third Parties to Improve Patient Compliance
How third parties can add value for patients while improving adherence rates.
More than 50 percent of patients divert from the medication plans their physicians prescribe, leading to health
Cutting the costs of patient compliance
Dr Mike Sokol, corporate medical director for Merck and Co., on how value-based benefit design can boost adherence.
New approaches to DTC marketing
Marketing strategy consultant Richard Meyer on social media, patient compliance, and rebuilding trust
Needed: New market access models in Ireland
In Ireland, an asthma management pilot suggests pharmaceutical companies need to start thinking more creatively about market access.
Patient compliance: A flexible approach
To enhance patient compliance with its psoriasis drug Stelara, Janssen-Cilag tailors support to the differing needs of national markets.
Designing effective patient communications programs
Today’s busy patients and doctors eagerly seek out information on disease states and treatments from objective, easily accessible sources.
Welcome to 2010. where might pharma and healthcare marketers focus learning? (free eBook)
Inspired by Alvin Toffler's quote: "The illiterate of the 21st century will not be those who cannot read or write, but those who cannot learn, unlearn, and relearn," we asked 12 leading bl
Cultural heritage – and patient compliance?
I’ve always been proud of my Irish heritage. In fact, I’ve worn it most of my life as a bit of a badge.
Pharma: ask not what social media can do for you, but what your sm can do for patient health
Last week, I and a few hundred other SM-aniacs, spent 2-days in the #FDASM 'bunker'
Pharma: twas the night before #fdasm
Pharma marketers: no product is an island
Recently, I spent a productive day working with a smart group of consumer agency partners to integrate and finalize 2010 Marketing Plans for a Pharma brand we all support.
Getting inside patients' heads
I don’t know about you, but it seems in study after study, the feedback from patients is much the same when it comes to the challenges of patient compliance: they forget, they feel better and so they cease taking their medication, they aren’t convinced the medication is actually helping them, so they stop taking it – and so on.
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Marketing Excellence and Analytics Conference
April 27-28, 2010 - Sydney - Click here
Boost access and engage physicians with customer-centric marketing strategies that deliver value to customers. Featuring industry-led keynote presentations, case studies, panel debates and high-level networking, this is a crucial opportunity for any marketing executive striving to break out of low-value commodisation models and provide more value to customers for better access and increased sales
