by Marc Yates
The need to understand the patient as a key stakeholder is now recognized by pharma across the globe.
The PR & MA environment is evolving at a fast pace and securing access at the right price remains challenging.
Have we gone too far with patient centricity?
AI is a game-changer in transforming pharma marketing.
by David Laws
Account Management is a proven, sophisticated tactic to work differently with customers.
How do human beings make decisions and how do those decisions lead to actions?
The reality of living with cyclothymia and GAD is far from alluring but I'm married to it..for better, for worse.