Featured Opinions
Job Market For Bioscientists May Be Better Than Expected
by Clifford M
The US economy has lost about 7.1 million jobs since December 2007 and nationwide unemployment is hovering around 8.5 percent.
by Anonymous (not verified)
If you do not like communication? There's more of you than you think?
I doubt that Steve Jobs was thinking about helping the pharma industry when his company created the iPhone, but he is a visionary, so you never know.
The good Lord willing and the creek dont rise the caveats of forecasting
by Anonymous (not verified)
Are you prepared for IHate[yourproductnamehere].com?
by WendyB
Recently the Wall Street Journal published "How to Handle 'IHateYourCompany.com'," an important article for marketers and big brands addressing the issue of negative domain names.
US Congress Continues To Debate Follow-On Biologics Legislation
by Clifford M
Previously, the US Congress proposed legislation to create a regulatory approval process to allow the Food and Drug Administration (FDA) to approve generic versions of blockbuster biotechnology drugs
Transparency, Talent, Trust: What can Pharma learn from AIG
by Anonymous (not verified)
I was recently in the US on business and I was there at a particular pertinent time in America's history. Not Obama's election or Madoff's conviction but the so-called AIG "Bonus Scandal".
Creating a Facebook Page for Your Brand : 3 Things Marketers Need to Know
by WendyB
If you're a product manager thinking about launching a Facebook page for your brand, there is much to consider.
Improving the patient experience (and boosting revenues)
by Anonymous (not verified)
Ignoring Analytics: Arrogance, Ignorance, or Fear?
by WendyB
Do you embrace analytics? If you're not making decisions based on data, is it out of arrogance, ignorance, or fear?
The "Master List" of Healthcare and Pharma Social Media Programs
Lately, I've heard and been part of many conversations and fielded a lot of questions all asking the same thing: "Are there any healthcare companies using social media?" or "Are any pharma companies u
Pharma Firewalls Foretell the Future
Regular followers of this blog will know that I love a catchy title, so when the chance to throw in some alliteration presented itself, I couldn't resist.
A recent blog post from marketing guru Seth Godin [1] [1] http://sethgodin.typepad.com/seths_blog/2009/03/direct-from-consumer-marketing.html
Breaking Up Is Hard To Do: Should FDA Be Split Into Two Independent Agencies?
by Clifford M
I just returned from a weekend of teaching regulatory affairs to biotechnology students at Georgetown University where I tried to convince them that the US Food and Drug Administration (FDA) is fundam
Is Social Media Marketing a Marketing or PR Function?
by WendyB
Ever since the early days of social media, I have been struck by the crossover between social media and public relations.
Will Healthcare be Rationed or Rational? A Case for Supporting CER
by John Mack
"We ration care in the US today using one of the most capricious and inequitable means possible--ability to pay," says Kim Slocum, former Director, Strategic Planning & Business Development at AstraZe
Robust Analytics - dont shoot the messenger
by stadkins
I can understand the frustration with lack of reliable CRM data but the solution is not to abandon analytics but to change the incentives for field force data capture.
Paralytic analytics - BS in BS out
What gets measured gets done we are told. So we measure call rates and they get done, do they? Well there is no shortage of analytics that prove the value of calls, meetings and events on sales.
Value - begin with the end in mind
If you do not have a unique value proposition, you do not need a sales force to tell your customers nothing. We need to worry less about how to sell and worry more about what to sell.
Darwin and the History of Pharma
by stadkins
Allusions to Darwin can be fun and I suppose corporate archaeologists of the next geological era will happily sift through the promotional detritus of yesteryear (Lucites, mugs, pens etc) as the only
A survey conducted by Consumer Reports had some frightening information: Nearly 70 percent of the survey respondents who regularly take prescription medications took steps to afford their drugs in the
Social Media: Let's please think about this for a moment
I don't think there is a term that is as overhyped as "social media".
What got us here, will not get us there - adapt or die thinking about it
Not all change leads to improvement, however without change there will be no improvement. In our current situation change is overdue, although we hate change either we change or we will be changed.
When you consider what Marketers should do surely we are all Marketers. Is it practical or realistic to do marketing through head office based brand managers?
FDA Discusses Social Media and the Life Sciences Industry
by Clifford M
As many of you know, the life sciences industry, one of the most highly regulated industries of the economy has been hesitant and reluctant to embrace social media to reach out to patients, physicians