by Marc Yates
The need to understand the patient as a key stakeholder is now recognized by pharma across the globe.
The PR & MA environment is evolving at a fast pace and securing access at the right price remains challenging.
Have we gone too far with patient centricity?
AI is a game-changer in transforming pharma marketing.
by David Laws
Account Management is a proven, sophisticated tactic to work differently with customers.
How do human beings make decisions and how do those decisions lead to actions?