Featured Opinions
Can medical sales executives be more entrepreneurial?
The role of the sales representative is changing; we all know this.
Small step big impact on patient compliance?
by Anonymous (not verified)
Lack of science awareness: who is responsible?
by Clifford M
A survey involving 2000 members of the public and 2500 scientists conducted by the Pew Research Center for the People & the Press [1]and the Ameri [1] http://people-press.org/report/528/
Patients: I don't want to pay the same as someone who doesn't take care of their health
The agency we used for some qualitative research on health insurance and health just finished handing us the final report and with my client's permission I am able to share some findings
Conflicts galore: Statin study authors on the take from statin makers
by Alison Bass
Just yesterday, Senators Charles Grassley and Herbert Kohl announced that language requiring the public disclosure of payments to doctors from drug and medical device companies has been included in
Obama Seeks Compromise on Approval of Follow-on Biologics in the US
by Clifford M
As the Congressional debate [1] [1] http://www.biojobblog.com/2009/06/articles/ideas-and-indulgences/the-followon-biologics-debate-innovator-companies-lose-round-2/
FDA Update: A Sleeping Giant Awakes
by Clifford M
Mark Senak, who writes the outstanding Eye on FDA blog, [1] posted an interesting article today that tracks the number of [1] http://www.eyeonfda.com/
Drug reps in the slums - walking a fine line
by Anonymous (not verified)
Physicians: Too many people self diagnosing
The most recent research that we conducted for a client finished over the weekend and we got an earful from physicians and use of the Internet for patients to self diagnose.
Physicians not happy with health web content by pharma
As a follow up to the research we conducted earlier with physicians on the use of the Web by patients we followed up with a quantitative survey and asked physicians to rate pharma product websites
ROI is the rule by which we all live
The Ethicon marketing team for the gastric band said it does not have specific ROI goals for the YouTube effort; it is part of an entire educational and marketing campaign.
What Pharma can learn from Pringles
Yes, Pringles. The potato chip. Actually, technically speaking, they are potato crisps. Crisps or chips, I realized that there's something that Pringles can teach pharma and healthcare.
by Anonymous (not verified)
We noted with great interest yesterday news in /The Star-Ledger/ in New Jersey that Hoffman-La Roche plans to drop its membership in the Pharmaceutical Research and Manufacturers Association (PhRMA), the leading US industry association lobbying for pharma interests in Washington and beyond.
The secret to effective Marketing is......
We face the twin threats of economic climate and increasing regulation. How can we navigate our way through these?
When did we lose the CARE in Healthcare?
We work for one of the greatest industries on earth, an industry that looks after the most fundamental of human needs.
Pharma needs reps that are less "sales" and "business" oriented
by Paul Issaias
There were few surprises in the results of recent research carried out by Verispan, Pricewaterhouse Coopers and Deloitte Touche.
Pharma forecasting in today's economy
by Anonymous (not verified)
At a recent eyeforpharma forecasting conference, Richard Murgatroyd, forecasting manager for Roche, mentioned that there are some who believe the global economic crisis was actually caused by a modeler.
10 questions to ask your digital agency
by WendyB
Not surprisingly, I've been hearing about situations lately where traditional agencies are adding digital capabilities.
by craigsinfla
If improving patient compliance with chronic or co-morbid medical conditions is the challenge, you must first identify the multiple causes.
Sales Management Coaching: Mistake #1 Telling vs. Asking Coaching
by Steven Rosen
Want to drive sales performance? Transforming your sales managers from good to great coaches can have a dramatic impact on sales. In fact, sales coaching is the management No.