Traditionally, pharmaceutical companies had a limited array of sources available to them to communicate with physicians – the sales force, dinner meetings, conferences, and sponsorships. But today’s European physician is media savvy and interested in receiving content from a wide variety of professional information and clinical news sources.
Pharmaceutical companies, accordingly, must update their
relationship marketing plans to take evolving communication preferences into account when providing new product information, clinical alerts, or product updates in general.
This white paper from our colleagues at Manhattan Research outlines five emerging trends about European consumer and physician use of new media. To read the full white paper, click here: http://www.eyeforpharma.com/onlinemarketing2008/EuroPharmaMarket2008.pdf
