Marketing and Customer Innovation

Oct 15, 2019 - Oct 16, 2019, London

Join 250+ Marketing, Digital, CX, IT/CRM and Business Partnership/Technology pharma executives for exclusive case studies on delivering superior HCP and patient experiences, adopting an above-brand culture, and allowing digital transformation to flourish.

Cross Team Collaboration: The Not So Secret Sauce of Success

Much has been written about the value of patient- and customer-centricity in pharma but achieving this in the marketing mix typically entails a fundamentally different way of working. In fact, it demands nothing less than a revolution.



Eli Lilly is now several years into just such a transformation, moving from the old advertising and sales model towards integrated and personalized customer engagement.
 
The aim of the transformation is to serve consumers and health care providers with the right blend of content in the manner of their choosing...

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Marketing and Customer Innovation

Oct 15, 2019 - Oct 16, 2019, London

Join 250+ Marketing, Digital, CX, IT/CRM and Business Partnership/Technology pharma executives for exclusive case studies on delivering superior HCP and patient experiences, adopting an above-brand culture, and allowing digital transformation to flourish.

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