Marketing

Online marketing is becoming a complex undertaking, but sometimes it's the simple things that really pay off.

Online marketing is becoming a complex undertaking, but sometimes it's the simple things that really pay off. So as pharma becomes enthralled with talk of new, but yet unproven, online marketing channels such as social media, it's also worth taking a step back to more closely examine a few perhaps less sexy approaches that promise significant ROI. In this podcast, Monique Levy, Senior Director of Research at Manhattan Research explains why video detailing may be the next generation of the pharma rep/physician relationship.

Levy will be a featured speaker at eyeforpharma's 4th annual eCommunication and Online Marketing Summit 2009 in Philadelphia, November 3-4. For more information on the conference or to register to attend, please visit: http://www.eyeforpharma.com/ecomm 

And to learn more from Manhattan Research on video detailing and on Monique Levy, be sure to visit:

The Evolving Market for Video Detailing: 

http://www.manhattanresearch.com/products/Research_Modules/Physician/evolving-market-for-video-detailing-pharma.aspx

and

Monique Levy's bio:

http://www.manhattanresearch.com/about/Management_Team/Monique-Levy.aspx