Marketing
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Andrew Tolve investigates the opportunities and challenges for pharma’s use of cloud computing
RSSLatest Articles
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Dr. Bates’ Talkback: 6 tips for ensuring oncology marketing success
Dr. Andree K. Bates outlines what oncology marketers need to do to ensure commercial success
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Pharma marketing and sales: When to make an Rx to OTC switch
Angelo DePalma explores prescription to over-the-counter (Rx to OTC) switches as a strategy for extending a product’s commercial life
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Pharma marketing: Successful approaches to market segmentation
Rita E. Numerof argues that pharma firms should focus more on health outcomes and less on product or device features
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Dr. Bates’ Talkback: 3 ways to protect your brand against new market entrants
Dr. Andrée K. Bates outlines 3 value-based strategies to effectively defend against new market entrants
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The Web is dead. Long live the Internet!
Agnitio CEO Morten Hjelmsø on how technology can help marketers to do what they do best: communicate!
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Pharma marketing: Strategic approaches to market segmentation
Rita E. Numerof explores marketing strategies that enable organizations to move beyond simple brand position and product benefits
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Pharma marketing and market research
Why market research must reflect a strategic as opposed to tactical view of markets
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Pharma: What is your 'Healthprint'?
The recent release of Edelman’s Health Barometer 2011, continues to demonstrate how consumers are redefining what health means to them and their expectations for greater support by key constituents in their lives, including business and government.
Featured Opinion
M’s the word: Networking and the art of marketing excellence
Networking requires us to recognise that we all have something to offer
Why we need the Undiagnosed Diseases Program
The NIH’s Undiagnosed Diseases Program (UDP) has so far discovered two new rare diseases
Google Search rules—even for doctors
How online info helps to change opinions, even among physicians
Another look at customer centricity
Melonie Warfel, director, Life Sciences Industry Solutions, Pegasystems, on how to foster a culture of business transformation
M’s the word: Second thoughts on riding the excitement
How I learned to love the iPad a little bit less
Podcasts
Pharma, social media and data analytics
Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics
"Speed and Usability are Key" - insights from Boehringer Ingelheim
An interview with Serkan Erkovan of Boehringer Ingelheim.
Podcast: "Build KOL trust" - insights from Pediapharm
Ashok Bhaseen, Vice President of Sales & Marketing at Pediapharm reveals how his company establishes trust when engaging KOLs
Most Popular This Month
Featured Articles
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Pharma and cloud computing
Andrew Tolve investigates the opportunities and challenges for pharma’s use of cloud computing
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Pharma and KOLs: How to create transparent, collaborative relationships
Phil Taylor explores how pharma’s relationship to key opinion leaders is changing - for the better
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Understanding pharma’s drug development costs
Angelo DePalma explores what it costs to bring a new drug to market—and why it matters
Upcoming Events
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Feb 21, 2012 - Feb 22, 2012Berlin, Germany
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Feb 21, 2012 - Feb 22, 2012Istanbul, Turkey
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Mar 27, 2012 - Mar 29, 2012Barcelona, Spain
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May 15, 2012 - May 16, 2012Sao Paulo, Brazil
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Jun 13, 2012 - Jun 14, 2012Somerset, NJ
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Jun 14, 2012 - Jun 15, 2012London, UK
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Jun 28, 2012 - Jun 29, 2012Miami, USA
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September 2012Sydney, Australia