Improve your offering to your patients with a sophisticated knowledge of patient need

Listen to Paul Humphrey, Head of Patient Advocacy at Genzyme, Keir Woods, Director of Oncology at GlaxoSmithKline, and Stephen Head, GP and the Clinical Director of County Health Partnerships for Nottinghamshire NHS Healthcare Trust, explain how to build an accurate picture of your patients and explain how understanding the patient experience can help you achieve meaningful patient centricity.

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