In this special report, eyeforpharma examines the innovative new ways pharma is using technology. The Future Pharma series explores how pharma can take advantage of the business opportunities offered by new technology. For even more on pharma and tech, check out our Apps special report.
Andrew Tolve explores how pharma firms are using the iPad 2 and other tablets to maximize sales and marketing potential
Jeanne Barnett explores how wireless technology can reduce healthcare costs and create more proactive patients
Claudia M. Caruana examines innovative new ways pharma is using technology to combat counterfeiting, share data, refine sales techniques, and improve the R&D process
Wendy Blackburn explores how physicians are taking to the iPad—and why they still need old-fashioned pharma sales reps
Andrew Tolve explores how ‘gamification’—the use of online games in healthcare—can boost adherence rates, improve marketing campaigns, and help train reps
John Hendel outlines how near field communication (NFC) technology can enhance information sharing, improve inventory tracking, and help reduce adverse drug reactions
Kevin Dolgin explains the importance of listening to all of your customer groups on the web, and...
Pharma companies looking to expand into emerging markets such as Brazil, Russia, India and China (...
"A successful segmentation plan lets you get the return you expect. You have to do your...