Forecasting
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Prasad Saraph, business partner at Bayer HealthCare, explains why forecasting must reflect an organization’s collective intelligence
RSSLatest Articles
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Pharma forecasting: The changing role of patients
Milos Graonic, senior vice president, global leader of Nielsen BASES Pharmaceutical Practice, on how to mine patient data for forecasting insights
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Pharma forecasting: How to fine tune market research
Todd Johnson of Kantar Health outlines how market research can be honed into reliable data to improve forecasts
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Will biobetters beat biologics?
Angelo DePalma explores how many pharma firms are focusing on improved molecules, or biobetters, to optimize existing portfolios and increase market share
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Forecasting for licensed compounds
Peter Mansell examines the impact of heavier in-licensing/out-licensing traffic on pharma forecasting
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Pharma forecasting: Stress-testing the business case for biosimilars
Angelo DePalma examines the commercial future of the biosimilars market
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How to fix the pharma supply chain
Angelo DePalma explores how drug firms can re-invent the pharma supply chain to add value to drug developers and benefit for patients
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How to integrate functional knowledge into your forecast
Carl Gerrard, Shire’s senior manager business analysis and forecasting, explains how forecasters can leverage company resources to optimize forecasts
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Forecasting for products in specialty market environments
Michael Turner, vice president, brand management practice, Campbell Alliance, on creating structured forecasts that account for unpredictability
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Podcasts
Pharma, social media and data analytics
Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics
Our View: Forecasting the world over
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Featured Articles
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Forecasting 2.0: How to make forecasting a strategic imperative
Prasad Saraph, business partner at Bayer HealthCare, explains why forecasting must reflect an organization’s collective intelligence
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Forecasting the future of biologics
Peter Mansell reports on how to balance complexity and predictability when forecasting for biologics
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Forecasting the pain management market
Angelo DePalma outlines the prospects for the global market for pain management pharmaceuticals and devices
Upcoming Events
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Jun 14, 2012 - Jun 15, 2012London, UK
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October 2012Boston, USA