Forecasting
|
Miriam Stache, senior European demand forecasting manager at Eli Lilly, on how integrated teams can provide more reliable forecasts
RSSLatest Articles
-
Pharma and global forecasting
Eckhard Scheufler, director of forecasting EMEA, Janssen-Cilag, on the rewards of building an integrated global forecasting system
-
3 principles of integrated forecasting
Nikhil Gokhale, business planning manager at Actelion, and Robert Sigmund, Actelion’s director of commercial analytics, on the three principles of integrated forecasting models
-
Pharma forecasting: The changing role of patients
Milos Graonic, senior vice president, global leader of Nielsen BASES Pharmaceutical Practice, on how to mine patient data for forecasting insights
-
Pharma forecasting: How to fine tune market research
Todd Johnson of Kantar Health outlines how market research can be honed into reliable data to improve forecasts
-
Will biobetters beat biologics?
Angelo DePalma explores how many pharma firms are focusing on improved molecules, or biobetters, to optimize existing portfolios and increase market share
-
Forecasting for licensed compounds
Peter Mansell examines the impact of heavier in-licensing/out-licensing traffic on pharma forecasting
-
Pharma forecasting: Stress-testing the business case for biosimilars
Angelo DePalma examines the commercial future of the biosimilars market
-
How to fix the pharma supply chain
Angelo DePalma explores how drug firms can re-invent the pharma supply chain to add value to drug developers and benefit for patients
Featured Opinion
Do you need an infographics strategy?
Craig DeLarge examines how pharma can capitalize on yet another new media trend.
Pharma marketing: How to be ‘social’ in Brazil
Though the Internet is not quite a mass medium yet, Brazilians are very open to interacting with brands via social media
The EU privacy directive: What is ‘strictly necessary’?
Paul Cook, analytics consultant with Blue Latitude, on the impact of the EU’s privacy directive on digital marketing and sales tracking
A behavior change is gonna come
Will Myddelton, user experience consultant with Blue Latitude, on the human side of behavior change
A growth opportunity for pharma: Hispanics
When US marketing as a whole is becoming saturated, the Hispanic community offers potential growth
M’s the word: Pharma marketing, the director’s cut
Why pharma marketing is like directing a feature film
Podcasts
Pharma, social media and data analytics
Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics
Our View: Forecasting the world over
Featured Articles
-
How to build integrated global forecasting teams
Miriam Stache, senior European demand forecasting manager at Eli Lilly, on how integrated teams can provide more reliable forecasts
-
Forecasting 2.0: How to make forecasting a strategic imperative
Prasad Saraph, business partner at Bayer HealthCare, explains why forecasting must reflect an organization’s collective intelligence
-
Forecasting the future of biologics
Peter Mansell reports on how to balance complexity and predictability when forecasting for biologics
Upcoming Events
View All Events-
October 2012Boston, USA