Reuters Events | Pharma

Thought leadership and innovation for the Pharmaceutical Industry

We have put together an exclusive report summarising the key takeaways from Barcelona 2015 - great to share amongst those who couldn’t join us along with those who were there. 

Take another look at how:

- Our C-suite panel reinforce a patient-centric culture with a drive for personalised healthcare and external partnerships

- VPs from BI, Merck, Ferring, CSL Behring and UCB are embedding the patient voice in their own organisation

- Digital technology is transforming the way we engage with our customers and revolutionising our sales force

- Key conclusions, critical learning and exclusive polling results from Europe’s largest commercial pharma gathering