Reuters Events | Pharma

Thought leadership and innovation for the Pharmaceutical Industry

Find out about the current challenges in clinical trials, and how to overcome these.

In our interviews with Craig Lipset, Head of Clinical Innovation, Pfizer, Jeanne Hecht, COO of Median Technologies, and Jennifer Byrne, CEO of PMG Research, we ask: what barriers and myths deter physicians from discussing clinical trials and patients from participating in them? How can patient education be used to emphasise the “white glove” treatment patients receive while part of a trial?