Trends in Patient-Centricity
Patient critical = Business critical.
Yet, as pharma works ever more closely with patient, the definition of ‘patient need’ is evolving rapidly. In the latest issue of our Trends magazine, we ask senior leaders from Gilead, ViiV, Sanofi and Ipsen how this evolution is affecting the industry, and how companies are responding.
- Negative social attitudes around disease weaken health outcomes; in Tackling Stigma, we ask how pharma and patient can work together to eliminate the scourge
- Talk of artificial intelligence is everywhere but how is it impacting patients?
- Chief Patient Officers are the standard-bearers for the patient-centricity revolution. In Flying The Flag for Patients we look at their changing role.
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