In addition, Novartis Ophthalmics revealed visitors to the site can receive free samples as well as coupons for discounts on the company's products.
"The sites are designed to help educate the general public on the best methods of taking care of eye problems that a majority of Americans will suffer from at one time or another," said Dave Holland, Vice President of Marketing for Novartis Ophthalmics, North America. "Consumers can quickly find information on a variety of everyday eye conditions. The pages also provide information and advice on the three Novartis Ophthalmics products recommended for treatments. But the key is that no matter what product is used, the sites help educate the public on eye care and vision protection."
The new Web sites can be found at Zaditor.com, EyeScrub.com and GenTeal.com.
