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Multichannel Marketing Report 2013
Use the resources you have today to integrate more successful digital and mobile channels into your marketing
- What information is important to the customer - What content, at what frequency and which channels are most important to them.
- Channel integration - How to create a consistent message across all channels, showcasing the most effective channels through ROI and KPIs.
- Advancement of future channels - Mobile and the investments being made by competitors into researching and improving this area.