Customer Experience and Beyond: Why Digital Changes Everything
We spoke to some of the most respected names in the industry, including:
- Gerhard Arnhofer, Vice President, Head of Integrated Multichannel Marketing CoE, Bayer
- Tim White, Head of Customer Experience, Teva
- Panos Papakonstantinou, Head Digital Commercial, Europe, Novartis
- Monique Levy, SVP, PatientsLikeMe
- Jessica Federer, Chief Digital Officer, Bayer
- Hicham Naim, Strategy & Customer Centricity Europe and Canada, Takeda
… to find out why pharma has been so slow in properly implementing multichannel and how we can catch up with industries such as banking, retail and airlines.
Discussing topics such as digital transformation, change management and customer experience this white paper will give you all you need to know to perfect your multichannel strategy and build stronger relationships with your key customers.
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