Thinking inside the (pill)box with Bristol Myers Squibb
Oct 8, 2014
Nikoletta Karagianni, Virology Portfolio Marketing Manager at Bristol Myers-Squibb, describes how to address the increasing business need for chronic disease management, explains how to craft a customer-centric service through real-time medication monitoring, and talks about how to enhance optimum medication adherence by providing added valued services to the doctor and the patient.
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