Thought leadership and innovation for the Pharmaceutical Industry
How to create harmony when combining the various instruments of the 'Multichannel Marketing Orchestra'
Oct 8, 2014 Kay Rispeter, Associate Director of Multichannel Marketing at MSD, explains how to use KPIs and dashboards as a basis for leveraging MCM in business, and describes how MSD was able to build up excellence in newsletter performance and measure their impact.
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