Coordinating partnerships between the USA and the European Union

US based specialty care companies are reluctant to approach the fragmented and multi lingual regulatory and market access procedures as well as the complex marketing and distribution situations requir

By pierremorgon on Dec 30, 2008

US based specialty care companies are reluctant to approach the fragmented and multi lingual regulatory and market access procedures as well as the complex marketing and distribution situations required for a successful commercialization in the EU.

Simultaneously, EU based companies are reluctant to invest to set up a full-fledged affiliate in the US owing to the costs related to building a commercial organization.

This situation opens up a whole range of options for creative partnering based on the complementary skills of players on both sides of the Atlantic.