Understanding how real world data is developing the pharmaceutical industry’s business model.
Can we harness “big data” effectively?
From new healthcare products to the way we conduct clinical trials, “big data” is poised to transform the pharma landscape. But first, we’ve got to work out how to use it effectively – especially in the best interests of the patient, writes Nick de Cent.
“Data, data everywhere, nor any drop to drink!” Excuse the mangling of Samuel Taylor Coleridge’s Rime of the Ancient Mariner but the analogy is apt: we’re sitting on oceans of data in the healthcare sector yet only just learning how to exploit this vast untapped resource.
What’s more, the task...
This content is premium content, and only accessible to Premium members. Get On Demand now
Since you're here...
... and value our content, you should sign-up to our newsletter. Sign up here