Global
How to get marketers and reps to work together
Andrew Tolve, (Jun 24, 2010)
Pharma consultant Allan Dick on how to bridge the gap between sales strategy formation and sales strategy implementation
Poor patient adherence is a well-documented problem for the pharmace
Why oncology market access models must evolve
Peter Mansell, (Sep 7, 2010)
The proliferation of stakeholders makes oncology market access increasingly complex—and successful models increasingly essential. Peter Mansell reports.
Comprehensive strategies for market access
Alan Crofts, (Sep 7, 2010)
Alan Crofts outlines the flexible market access strategies needed to address the needs of clinical and non-clinical decision makers.
What’s next for marketing and social media
Andrew Tolve, (Sep 6, 2010)
How European pharma firms are connecting with physicians and patients online.
eMarketing: A seven-step guide to optimizing potential
Andrew Tolve, (Sep 6, 2010)
Jens Monsees, industry head of healthcare, Google Germany, offers tips on opening effective new online channels for communication and marketing.
eMarketing: How to flourish in the digital world
Andrew Tolve, (Sep 6, 2010)
Kay Wesley, director of Complete Medical Group, on the strategic imperative of engaging patients and healthcare professionals online.
Marketing is measuring
Andree Bates, (Sep 6, 2010)
Dr. Andree K. Bates outlines five steps to becoming a more valued pharma marketer.
Who is Mal Barnard?
Alexandra Kisby, (Sep 2, 2010)
Mal’s Musings have been appearing on eyeforpharma for almost a year now, and the column has consistently offered passionate, provocative opinions on the state of the pharma industry.
Forecasting for pipeline products
Andrew Tolve, (Sep 1, 2010)
Dennis Van Liew, senior director and site head for strategic management at Sandwich Laboratories, Pfizer EU, on why commercial and research teams should work together to forecast the commercial potential of pipeline products.
Forecasting opportunities in the Middle Eastern market
Editor, (Sep 1, 2010)
Radi Haloub, researcher, University of Huddersfield and former area sales manager for Hikma Pharmaceuticals, talks to eyeforpharma about the evolution of the pharma market in the Middle East.