Demand for customer relationship management (CRM) solutions remains strong due to economic and regulatory pressures on the pharma industry.
CRM & Sales Tech
Focusing on business process change, not infrastructure
Lisa Roner, (May 12, 2009)As the value of customer relationships becomes even more prized by a pharma industry challenged to depart from its traditional bigger-is-better sales force models, so too are its customer relationship management (CRM) systems gaining in importance.
Qualitative segmentation leads to more productive relationships
Lisa Roner, (Feb 20, 2009)Classic targeting and segmentation approaches have served the industry well, but Katrine Bach of Agnitio says qualitative segmentation, or profiling, should replace more quantitative approaches, giving pharma a closer and more productive relationship with its most important customers.
From visionary to necessary: the importance of CRM in pharma
Shannon Perry, (Feb 28, 2008)Fonny Schenck of Across believes its time for pharma to get its CRM together.
Staying Connected: Patients and Internet Support
Shannon Perry, (Nov 30, 2007)We know that customers who have a good experience with a product will likely buy that product again. But how important are the other elements of the purchasing process?
Steps for wireless success
Editor, (Oct 29, 2007)Wireless technologies including 3G are now part and parcel of the working lives of Pfizer’s sales reps
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Events
Medical Devices & Diagnostics Sales & Marketing Europe
March 17-18, 2010 - London - Click here
17/03/2010 - 00:01
18/03/2010 - 00:01
Etc/GMT
1st Annual Medical Devices & Diagnostics Sales & Marketing Europe
Oncology USA
March 23-24, 2010 - Boston - Click here
SFE Europe
April 27-29, 2010 - Barcelona - Click here
SFE Europe
Marketing Excellence and Analytics Conference
April 27-28, 2010 - Sydney - Click here
Boost access and engage physicians with customer-centric marketing strategies that deliver value to customers. Featuring industry-led keynote presentations, case studies, panel debates and high-level networking, this is a crucial opportunity for any marketing executive striving to break out of low-value commodisation models and provide more value to customers for better access and increased sales
SFE USA
May 17-18, 2010 - Princeton - Click here
Medical Devices & Diagnostics Sales & Marketing USA
May 20-21, 2010 - Minneapolis - Click here
Step back from communicating product features and lead the brand building process
Sales Force Effectiveness & Market Excellence Brazil
May, 2010 - Sao Paulo - days TBC
28/05/2010 - 00:01
Etc/GMT
Sales Force Effectiveness & Market Excellence Brazil
Sales Force Effectiveness Japan
July 14-15, 2010 - Tokyo - Click here
14/07/2010 - 15:30
15/07/2010 - 15:30
Etc/GMT
SFE Japan 2010
Sales Excellence & Business Intelligence Australia
September 1, 2010 - Sydney - Click here
The purpose of the conference is to bring together the leaders, movers and shakers in sales excellence and business intelligence in the Australian Pharmaceutical market to share best practice, knowledge and experiences for mutual benefit. The 2009 conference sold out with over 160 senior-level pharma sales and marketing executives attending to network, learn from each other and of course hear unique case studies and opinions from industry innovators.