IMS is cooperating with business academia in order to combine the unique market insight of IMS with the conceptual innovations coming from the world’s top business professors.
(Jun 17, 2008)
General Management
Top 5 Imperatives for Successfully Managing Pharmaceutical Alliances
Apr 30, 2008As more and more life sciences companies continue to form alliances in order to augment their pipelines, how do you ensure that alliances succeed?
Year of the Rat…Pharma Emerges as Villain in Prime of 2008 U.S. Elections
Apr 2, 2008The Free Dictionary (http://idioms.thefreedictionary.com/smell+a+rat) defines the idiom “smells like a rat” as starting to believe that something is wrong about a situation, especially that someon
Our view: Working together for the common good
A group of top pharmaceutical companies have teamed up to develop diagnostic tests to identify patients at risk of dangerous adverse drug reactions.
(Nov 20, 2007)The doctor will email you now: moving beyond Share of Voice
De Nayer, Managing Director of Citobi, says that focusing too much on SoV is “missing the market.†Sales reps are crowding doctors’ offices, even to the point where the reps are bei
(Oct 18, 2007)Integrating on-line and on-the-ground sales and marketing activities
According to Veronica Johow, Web Manager for AstraZeneca, coordination between all the actors in a sales and marketing campaign is essential to success.
(Oct 17, 2007)Connecting your sales force Part II - Message boards, the new water cooler?
A connected and collaborative sales force is a smarter, more effective sales force.
(Oct 16, 2007)Connecting your sales force Part I – Web 2.0 tools that bring the team together
A connected and collaborative sales force is a smarter, more effective sales force.
(Oct 16, 2007)Connecting your sales force Part III – Prediction markets, cooperation and competition
A connected and collaborative sales force is a smarter, more effective sales force.
(Oct 16, 2007)European Consumers Seeking Health and Pharmceutical Information
Consumers in Europe are renowned for being extremely technologically advanced in terms of online activities and technology and device ownership. But due to the lack of
(Oct 10, 2007)
