The Forecaster recently had a chance to chat with Graham Clarke, CEO of ImmunoBiology, about the progression of his career, which has often centered on forecasting.
(Apr 17, 2008)
Forecasting
Look back in anger? Historical data in forecasting
“We learn from history that we learn nothing from history” (George Bernard Shaw)
Hindsight is a wonderful thing, mostly because it represents the perfect viewpoint from which to determine what would have been the best course action - that course of action that should have been obvious at the time, but for some reason was not followed.
Healthcare in Crisis: Budgets & populations
Feb 15, 2008With population figures at a global all time high, life expectancy longer than it has ever been in history and an increasing demand for healthcare across the board, healthcare budgets have never been
Mapping the future: market structure and patient flow analyses point the way ahead
The old maps just don’t work as well as they used to. That’s true of both ancient maps of the world and out-of-date maps of the pharmaceutical market.
(Dec 14, 2007)Trimming out the –oma: how to avoid the too-clever forecast
In medical terms, the suffix –oma is used to denote a morbid condition of a part, usually some kind of growth. According to Gary Johnson, managing director of Inpharmation, a forecast can suffer from various –oma conditions as well, when a forecast becomes too large and complex.
(Dec 14, 2007)Navigating uncertain waters: pharma forecasting and changing business models
At eyeforpharma’s Pharma Forecasting Excellence USA conference, Graham Clarke, CEO of ImmunoBiology, likened pharma companies to ships at sea, navigating through uncertain waters.
(Dec 14, 2007)The Forecast on Forecasting - Survey Results
Generating, understanding and properly applying market forecasts is no longer an activity just for the “number crunchers”; it is becoming a necessity throughout today’s businesses. A recent survey by theForecaster (forecastingexcellence.ning.com) reveals that scope of forecasting is changing rapidly with the business landscape.
(Oct 29, 2007)Changing from a position of strength
Research from consulting firm Accenture shows that high-performance businesses stay ahead of the curve by anticipating needs and new marketplaces.
(Oct 22, 2007)Business Forecasting Pitfalls: “Just don’t do the stupid stuff.”
In a webcast entitled “Worst Practices for Forecasting,” SAS Marketing Manager for Forecasting Mike Gilliland points out some of the major pitfalls in business forecasting.
(Oct 21, 2007)Too skeptical?
In a wrap-up of the recent European Pharmaceutical Market Research Association (EphMRA) conference in Malta, Peter Winters of Brand Health International nicely (and quite entertainingly) summarized some of the take-home messages from a workshop on pharmaceutical forecasting mistakes and how to avoid them that were presented by Gary Johnson of Inpharmation and Alec Finnery of AstraZeneca.
(Oct 17, 2007)
