Historically, the global pharmaceutical industry has focused almost exclusively on the established regional markets of North America (particularly the US), Europe (particularly the ‘big 5’ West European nations), and Japan.
(Aug 28, 2008)
Pharma Strategy
Pharma’s identity crisis: Selling pills or saving lives?
Baba Awopetu, Manager, Brand Strategy, EMEA at Stryker, believes the pharma industry‘s bad public reputation stems primarily from an identity crisis over exactly what business it’s in.
(Aug 28, 2008)Catching up pharma's commerical model
Rod Street, a services partner at IBM and speaker at eyeforpharma’s recent eMarketing Europe 2008 conference, says that although pharma’s commercial model has been undermined on a large scale, the industry will catch up, because it needs to.
(Jul 28, 2008)Lessons in e-detailing
Janssen-Cilag has learned a lot about its customers through its use of e-detailing.
(Jul 28, 2008)Deploying New Commercial Models: Lessons from the Field
Over the past few years, the concept of “New Commercial Models” (NCMs) has rapidly progressed from novel idea to overused buzzword in the pharmaceutical industry as leading companies strive to adapt their sales and marketing infrastructures to changing market realities.
(Jul 28, 2008)What does the NHS really want?
Jul 1, 2008I'm at the eyeforpharma Responding to NHS Change conference taking place in London which brings together pharma industry, the NHS and private healthcare to discuss the changes in the UK healthcare env
What pharma can learn from other industries
Pharma insiders often argue that the industry’s business model and challenges are unique, and so its approach to meeting those challenges must also be unlike that of any other industry.
(Jun 18, 2008)Condition Branding
IMS is cooperating with business academia in order to combine the unique market insight of IMS with the conceptual innovations coming from the world’s top business professors.
(Jun 17, 2008)What’s happening in Russia?
May 1, 2008Russia seems to be the opposite of any area I have worked in before.
Top 5 Imperatives for Successfully Managing Pharmaceutical Alliances
Apr 30, 2008As more and more life sciences companies continue to form alliances in order to augment their pipelines, how do you ensure that alliances succeed?
