ROI & Analytics

Everything you need to know about marketing dashboards

Andree Bates, (Jan 26, 2010)

Marketing dashboards can have a dramatic impact on results—but only if you get it right.

Explore, Be Bold & Measure! Healthcare, Word of Mouth, and Web 2.0

andylevitt, (Jul 10, 2009)

Pharmaceutical companies are just starting to embrace newer forms of media. Most aren't quite sure how to integrate social media programs into their marketing plan, and are even less certain about how to measure these tactics.

Planning marketing budgets and allocations for measurable, profitable brand growth

Andree Bates, (Jun 29, 2009)

Given today’s economy, marketers are being asked more than ever to justify their budget – how did they help drive more business and profit?

Aligning tactics with strategy

Lisa Roner, (Jun 2, 2009)

The latest “gee whiz” e-tool is just that unless the use of it is aligned with a company’s or brand team’s marketing strategy, says Aaron Uydess, senior eMarketing manager at Novo Nordisk.

Many happy returns?

Nick Pope, (Feb 9, 2009)

As the recession begins to bite, decisions about where to invest (and not invest) in the organization have become even tougher.

Analytics: a secret weapon in successful pre-launch planning

Lisa Roner, (Feb 4, 2009)

The launch period for a new branded pharmaceutical is a critical time for pharma companies.

Our View: Forecasting … the world over

Lisa Roner, (Feb 4, 2009)

‘The perfect forecast’, if there is such a thing, has been the Holy Grail for forecasters since time (and planning) began.

When Good Dashboards Go Bad: Problems, Perspective, and Prevention

Lisa Roner, (Jan 2, 2009)

A dashboard can be anything a company wants it to be. It can be tailored to meet specific goals, objectives, and company structure and culture.

A different kind of DTCA

Anonymous, (Nov 20, 2007)

As David Impey, consultant for BigBear Communications points out, the environments for direct to consumer advertising (DTCA) in Europe and in the United States are very different.

Paying attention to ROI analytics

Shannon Perry, (Nov 20, 2007)

Just how important is it to understand how much you’re spending on sales and marketing and where exactly that money is going?

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Events

All event info

Sales Excellence & Business Intelligence Australia

September 13-14, 2010 - Sydney - Click here

The purpose of the conference is to bring together the leaders, movers and shakers in sales excellence and business intelligence in the Australian Pharmaceutical market to share best practice, knowledge and experiences for mutual benefit. The 2009 conference sold out with over 160 senior-level pharma sales and marketing executives attending to network, learn from each other and of course hear unique case studies and opinions from industry innovators.