Challenges and opportunities for today’s pharmaceutical e-marketers abound.
(Jul 30, 2008)
Online Marketing
The eRep - Bring on the Revolution!
Jun 27, 2008I've recently come back from the eyeforpharma Sales Force Effectiveness USA Conference in Philadelphia - it was a great event focusing on some of the big sales force issues facing US pharma today.
Roundtable session: Using the internet to communicate with patients
Joanne Shaw, the Chairman of Datapharm hosted a roundtable session at an eyeforpharma Patient Compliance and Communication Conference on 12th June, exploring the challenge for the pharmaceutical indus
(Jun 26, 2008)Games for Health 2008 Conference Overview
Jun 4, 2008I recently attended the 2 day Games For Health Conference in Baltimore, MD in early May to get a handle on the "state of the art" in the emerging area of "serious healthcare games".
Getting Ready for Pharma Marketing 2.0
A Preview of Trends Covered at the 3rd Annual eMarketing Summit Europe 2008
(May 1, 2008)Reflections on Pharma New Media Adoption (Change) Management
May 1, 2008For much of my 20 year pharma career I have worked in new media change agent roles.
The elusive win/win – Is value capture a problem for pharma?
Apr 30, 2008A pig and a chicken agreed to meet for breakfast. The chicken said, “We should both contribute something for breakfast. I’ll bring the eggs and you bring the bacon”.
The eVolution of eMarketing
Apr 30, 2008It's well known that marketing activity has fragmented and expanded over recent years. Mainly influenced by the rise of the world wide web and today by Web 2.0 and New Media.
How can blogs be utilized in online Rx communication?
Apr 29, 2008In many European countries, the advertising of prescription drugs is severely regulated, often to the point where the brand name of a medicine cannot be mentioned in any campaign, including in adverti
European Pharmaceutical Marketing 2008
Traditionally, pharmaceutical companies had a limited array of sources available to them to communicate with physicians – the sales force, dinner meetings, conferences, and sponsorships. But today’s European physician is media savvy and interested in receiving content from a wide variety of professional information and clinical news sources.
(Jan 9, 2008)Upcoming Events:
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Patient-Centric Strategies: FREE VIDEO WEBINAROnline, October 9-9, 2008
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Marketing Summit EuropeZurich, October 20-21, 2008
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Search Engine MarketingBoston, October 22-22, 2008
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Patient Adherence USA ConferenceBoston, October 23-24, 2008
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e-Communication and Online Marketing USABoston, October 23-24, 2008
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Sales Force and Market Opportunities ChinaShanghai, December 2-3, 2008
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Pharma Marketing Latin America 2009Mexico City, February 18-20, 2009
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Sales Force Effectiveness Conference EuropeBarcelona, March 11-13, 2009