Online Marketing

Marketing and social media: A success story

Ursula Sautter, (May 5, 2010)

What the pharma industry can learn from In-Bed, Bayer Schering’s award-winning online marketing campaign for Levitra.

Making e-marketing effective

Les Rose, (Jan 26, 2010)

Aaron Uydess, senior e-marketing manager at Novo Nordisk, on how to align Web 2.0 strategies to business goals.

Pharma’s responsibilities for monitoring and reporting on the Internet

WendyB, (Dec 15, 2009)

In the 3rd of a series of related articles, eyeforpharma and Intouch Solutions blogger Wendy Blackburn provides insights from the Nov. 12-13 FDA hearings

New approaches to DTC marketing

Lisa Roner, (Nov 27, 2009)

Marketing strategy consultant Richard Meyer on social media, patient compliance, and rebuilding trust

Solutions from the FDA social media hearings

WendyB, (Nov 26, 2009)

In the second of a series of related articles, eyeforpharma and Intouch Solutions blogger Wendy Blackburn provides insights from this month’s FDA hearings

After the FDA’s social media hearings, what’s next?

Andrew Tolve, (Nov 20, 2009)

Participants agree that, given the speed at which social media have taken off, guidelines will be needed before the end of next year.

Social media and the FDA

WendyB, (Nov 17, 2009)

eyeforpharma and Intouch Solutions blogger Wendy Blackburn takes you inside the recent FDA hearings on the use of the Internet and social media.

How the pharma sector benefits from social media

Andrew Tolve, (Nov 15, 2009)

If implemented correctly, social media can deliver strong returns on investment in terms of customer loyalty, brand promotion and awareness campaigns.

The impact of Google's Sidewiki on online marketing

Andrew Tolve, (Oct 27, 2009)

Google’s Sidewiki enables users to comment on websites—and view other user comments—alongside regular content. Pharmas may not be amused.

Social media in life sciences part II: Creating a social marketplace

Therese Harris, (Oct 21, 2009)

How Web 2.0 technologies can help orchestrate people, processes, and content to achieve strategic success.

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Events

All event info

Sales Excellence & Business Intelligence Australia

September 13-14, 2010 - Sydney - Click here

The purpose of the conference is to bring together the leaders, movers and shakers in sales excellence and business intelligence in the Australian Pharmaceutical market to share best practice, knowledge and experiences for mutual benefit. The 2009 conference sold out with over 160 senior-level pharma sales and marketing executives attending to network, learn from each other and of course hear unique case studies and opinions from industry innovators.