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Market Research

Reflections on Pharma New Media Adoption (Change) Management

May 1, 2008

For much of my 20 year pharma career I have worked in new media change agent roles.

The elusive win/win – Is value capture a problem for pharma?

Apr 30, 2008

A pig and a chicken agreed to meet for breakfast. The chicken said, “We should both contribute something for breakfast. I’ll bring the eggs and you bring the bacon”.

Healthcare in Crisis: Budgets & populations

Feb 15, 2008

With population figures at a global all time high, life expectancy longer than it has ever been in history and an increasing demand for healthcare across the board, healthcare budgets have never been