What’s next for marketing and social media

Andrew Tolve, Sep 06, 2010 How European pharma firms are connecting with physicians and patients online.

ARTICLES

eMarketing: A seven-step guide to optimizing potential

Andrew Tolve, Sep 06, 2010 Jens Monsees, industry head of healthcare, Google Germany, offers tips on opening effective new online channels for communication and marketing.

eMarketing: How to flourish in the digital world

Andrew Tolve, Sep 06, 2010 Kay Wesley, director of Complete Medical Group, on the strategic imperative of engaging patients and healthcare professionals online.

Marketing is measuring

Andree Bates, Sep 06, 2010 Dr. Andree K. Bates outlines five steps to becoming a more valued pharma marketer.

How to get marketing through unbranded websites right

Andrew Tolve, Aug 09, 2010 If correctly implemented, unbranded websites can be a valuable information resource for consumers and a valuable marketing tool for pharma brands. Andrew Tolve reports.

The pharma marketer as change agent

Craig Dixon, Aug 09, 2010 How marketers can drive change within the teams and brands they manage.

Pharma marketing: The upside of segmentation

Andree Bates, Aug 09, 2010 How effective segmentation can deliver better returns on marketing investment.

Who killed DTC marketing?

Richard Meyer, Aug 09, 2010 The main culprits are risk aversion and a misplaced emphasis on doing instead of thinking.

Can the Web replace the rep?

Les Rose, Jul 13, 2010 Kate Wagstaff, product manager for Ferring Pharmaceuticals, on how to create an effective online campaign aimed at physicians.

BLOGS

M's the Word: Why is your drug special?

Malcolm Allison, Sep 06, 2010 If you want to give your product extra horsepower, get involved in the development.

Mal’s Musings: Time to send pharma marketers back to school

'Mal Barnard', Sep 06, 2010 Why all pharma marketers should go on professional marketing training courses. With so much said about training and development, is it time marketers started

Mal’s musings: Pharma ignoring Africa is a risk too big to take

'Mal Barnard', Sep 02, 2010 A mention of the word Africa creates visible discomfort among most pharma executives.

Mal's Musings: A new mission statement for pharma

'Mal Barnard', Aug 23, 2010 Many organizations have a mission statement that attempts to encompass the purpose of the company. It provides clarity and direction and sets boundaries for operations.

M’s the word: Who’s the fat bloke in the mirror?

Malcolm Allison, Aug 17, 2010 Near enough is not good enough when we are marketing health

M’s the word: What I learned by disabling skype

Malcolm Allison, Aug 15, 2010 Want to devise a better marketing campaign? Shut up and listen.

M's the word: Does pharma need more heroes?

Malcolm Allison, Aug 09, 2010 Instead of avoiding PR disasters, it's about time we started talking about the fantastic achievements of the industry.

Mal's musings: Bring on the competition!

'Mal Barnard', Aug 09, 2010 The marketing team is running around in panic, projections are being reviewed, and sales force strategy abandoned. Why?

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Events

Sales Excellence & Business Intelligence Australia

September 13-14, 2010 - Sydney - Click here

The purpose of the conference is to bring together the leaders, movers and shakers in sales excellence and business intelligence in the Australian Pharmaceutical market to share best practice, knowledge and experiences for mutual benefit. The 2009 conference sold out with over 160 senior-level pharma sales and marketing executives attending to network, learn from each other and of course hear unique case studies and opinions from industry innovators.

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Marketing Europe

October 13-14, 2010 - Zurich - Click here

Start: 13/10/2010 - 15:46

End: 14/10/2010 - 15:46

Timezone: Etc/GMT

Marketing Europe 2010

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Patient Adherence & Engagement USA

October 19-20, 2010 - Philadelphia - Click here

Start: 19/10/2010 - 16:50

End: 20/10/2010 - 16:50

Timezone: Etc/GMT

Patient Adherence & Engagement USA 2010

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Sales & Marketing Russia & CIS

October 25-26, 2010 - Moscow - Click here

Start: 25/10/2010 - 07:51

End: 26/10/2010 - 07:51

Timezone: Etc/GMT

Sales & Marketing Russia CIS 2010

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eMarketing Canada

November 1-2, 2010 - Toronto - Click here

Start: 01/11/2010 - 09:00

End: 02/11/2010 - 18:00

Timezone: Etc/GMT

Enhance your marketing strategy by successfully engaging physicians and patients.

eCommunication & Online Marketing

November 8-9, 2010 - Boston - Click here

Start: 08/11/2010 - 16:39

End: 09/11/2010 - 16:39

Timezone: Etc/GMT

eCommunication & Online Marketing 2010

Oncology Japan

November 9-10, 2010 - Tokyo - Click here

Oncology Japan

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Specialty Pharma Commercial Excellence

November 15-16, 2010 - Boston - Click here

Start: 15/11/2010 - 08:47

End: 16/11/2010 - 08:47

Timezone: Etc/GMT

Specialty Pharma Commercial Excellence

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Managed Care USA

November, 2010 - Philadelphia - days TBC

Managed Care USA

Key Account Management Europe

November 29-30, 2010 - London - Click here

KAM Europe 2010

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