eyeforpharma.com

Di Stafford from The Patient Practice comments on PwC's recent report: Pharma 2020 - The Vision and highlights the renewed focus on patients as key influencing stakeholders, and the role patient understanding can play in value creation.

Marketing medicine is a serious business, right? Well, no actually - or at least it doesn't always have to be.

Enjoying a couple of uninterrupted hours on the Eurostar recently, I decide to catch up on the report from the UK’s Public Accounts Committee (PAC), "Prescribing costs in primary care", which last

The UK’s Medicines and Healthcare products Regulatory Agency (MHRA) is today launching a six-week campaign to get community pharmacists to mention the Yellow Card (YC) Scheme when they talk to their