Jonathan Richman's blog

It’s been almost a week since the FDA hearings on social media wrapped up.

I’ve been involved in a few discussions lately about how pharma can improve compliance to their medications.

I get questions about how to get more followers all the time, but rarely do I ever get asked how do I get less followers?

So today I’m here telling you how pharma can cut out the doctor all together.

We see them everyday on pretty much every site we visit…except for pharma. We often use them to make decisions about what products we buy and which we keep buying…except for pharma.

Relationship marketing is exactly what is sounds like. It’s marketing that involves an ongoing relationship between customer and company.

Yes, Pringles. The potato chip. Actually, technically speaking, they are potato crisps. Crisps or chips, I realized that there's something that Pringles can teach pharma and healthcare.

I figure this post is the one that'll get the most comments ever. It's going to be the one that probably outrages you the most or makes you think that I've completely lost it (which perhaps I have).

As pharma and healthcare companies become more sophisticated with their digital offerings, it starts to become much simpler to provide individualized content.

I didn't want to write this post, but too many people have now asked, "where can I read your take on the swine flu?" Just to be different, I've refused to write anything, but now I've got to.