Andrew Tolve investigates how pharma can use online communities to connect with patients, providers, and payers
Dr. Andree K Bates explains why Japan is still a very attractive market
Gillian Tachibana, head of e-media/social media within Merck KGaA’s Merck Serono division, on how pharma is using social media—and how it can use it better
Andrew Tolve explores how mobile digital solutions can enhance CRM effectiveness
Dr. Andree K. Bates outlines what oncology marketers need to do to ensure commercial success
Angelo DePalma explores prescription to over-the-counter (Rx to OTC) switches as a strategy for extending a product’s commercial life
Rita E. Numerof argues that pharma firms should focus more on health outcomes and less on product or device features
Dr. Andrée K. Bates outlines 3 value-based strategies to effectively defend against new market entrants
Agnitio CEO Morten Hjelmsø on how technology can help marketers to do what they do best: communicate!
Rita E. Numerof explores marketing strategies that enable organizations to move beyond simple brand position and product benefits
Often criticised for not properly adopting new web technologies, pharma proves it knows a thing or two about the corporate website.
Jan Stojaspal explores the role of value-based pricing in gaining market access
Andrew Tolve explores how digital health coaching is helping the healthcare industry provide cost-effective services that boost adherence
Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics
An interview with Serkan Erkovan of Boehringer Ingelheim.
Ashok Bhaseen, Vice President of Sales & Marketing at Pediapharm reveals how his company establishes trust when engaging KOLs