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More Marketing Articles

Pharma, physicians and Web 2.0 strategies

Andrew Tolve, (Mar 13, 2012)

Andrew Tolve investigates how pharma can use online communities to connect with patients, providers, and payers

Dr. Bates’ Talkback: Is Japan the new re-emerging pharma market?

Andree Bates, (Mar 8, 2012)

Dr. Andree K Bates explains why Japan is still a very attractive market

How pharma can make the most of social media

Dominic Tyer, (Mar 2, 2012)

Gillian Tachibana, head of e-media/social media within Merck KGaA’s Merck Serono division, on how pharma is using social media—and how it can use it better

What tablets can do for pharma CRM

Andrew Tolve, (Mar 1, 2012)

Andrew Tolve explores how mobile digital solutions can enhance CRM effectiveness

Dr. Bates’ Talkback: 6 tips for ensuring oncology marketing success

Andree Bates, (Jan 25, 2012)

Dr. Andree K. Bates outlines what oncology marketers need to do to ensure commercial success

Pharma marketing and sales: When to make an Rx to OTC switch

Angelo DePalma, (Jan 24, 2012)

Angelo DePalma explores prescription to over-the-counter (Rx to OTC) switches as a strategy for extending a product’s commercial life

Pharma marketing: Successful approaches to market segmentation

Rita E. Numerof, (Jan 4, 2012)

Rita E. Numerof argues that pharma firms should focus more on health outcomes and less on product or device features

Dr. Bates’ Talkback: 3 ways to protect your brand against new market entrants

Andree Bates, (Jan 3, 2012)

Dr. Andrée K. Bates outlines 3 value-based strategies to effectively defend against new market entrants

The Web is dead. Long live the Internet!

Paul Simms, (Dec 5, 2011)

Agnitio CEO Morten Hjelmsø on how technology can help marketers to do what they do best: communicate!

Pharma marketing: Strategic approaches to market segmentation

Rita E. Numerof, (Nov 17, 2011)

Rita E. Numerof explores marketing strategies that enable organizations to move beyond simple brand position and product benefits