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Commercial

Build It And They Will Come

Hugh Gosling, (Feb 2, 2018)

“If the medicines are good, they’ll generate value”. It’s time to let the scientists lead the way, says AstraZeneca’s Mark Mallon
Patients and Medical

Clinical Trial Diversity: Vive La Différence

Hugh Gosling, (Jan 24, 2018)

Many companies are working hard to ensure their clinical trial populations match the diversity of the intended patient population, and Medical has a central role to play.
Commercial

When Science Fiction Becomes Science Fact

Hugh Gosling, (Jan 22, 2018)

With its strong heritage in collaboration and cutting-edge science, pharma is perfectly placed to embrace technology and deliver a new generation of interventions, says Bayer Chief Marketing Officer, Sebastian Guth.
Access and Evidence

Bridging The Evidence Gap

Danielle Barron, (Jan 15, 2018)

AstraZeneca's Head of Real World Evidence shares the story behind AZ's seminal RWE study and casts his projections on the future
Access and Evidence

Out With The OId, In With The New

Danielle Barron, (Jan 12, 2018)

Pharma must seek alternative pricing models if it is to become a greater dynamic force
Access and Evidence

It's Not You, It's Me

Danielle Barron, (Jan 8, 2018)

Despite its ups and downs, the relationship between pharma and payers is stronger than ever
Access and Evidence

The 5 conditions you need to deploy blockchain technology

Andy Robertson, (Jan 6, 2018)

Richie Etwaru, Chief Digital Officer at IQVIA explaining the 5 conditions you need in order to deploy blockchain.
Patients and Medical

Medical Under The Microscope

Danielle Barron, (Jan 5, 2018)

Nestlé Health Science's Chief Medical Officer presents the pluses of applying a more scientific approach to medical
Patients and Medical

Carers: The Forgotten Heroes of Healthcare

Hugh Gosling, (Dec 19, 2017)

A new campaign to raise awareness of the needs of care-givers is paving the way for pharma to not just go beyond the pill but also beyond the patient
Commercial

The Death Of The Brand

Adam Chapman, (Dec 19, 2017)

As pharma waves goodbye to brand-led strategies, how is this changing relationships with HCPs?

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