Patients and Medical
PED: Turning the patient voice into a dataset
Patients and pharma are teaming up to capture valuable patient experience data and they are only getting started
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Multichannel
Making strategic sense of pharma’s new race for competitive advantage
The race for competitive advantage for pharma today is about far more than just innovative new molecules.
Multichannel
Connected HCP experiences: The holy grail of precision marketing
Still stuck in multichannel and too often serving up undifferentiated messaging, pharma has much to do to understand and serve individual HCPs
Multichannel
Wired for success in omnichannel
Marcomms has much to gain by nurturing a closer working relationship with IT colleagues
Patients and Medical
Advocacy in hemophilia: Crafting a path that leaves no-one behind
Implementing an ethical and realistic global access strategy for hemophilia so that patients everywhere can receive treatment
Multichannel
Getting ready for primetime in cell & gene therapy
As thousands of novel cell and gene therapies advance along the development pipeline, pressure mounts for scalable treatments
Commercial
Building a commercial dream team for today’s pharma industry
The transformation in the way pharma and HCPs interact is leading pharma companies to reorganize and rethink the makeup and approach of its commercialization teams
Patients and Medical
Digital Health: Letting human nature drive design
End users are increasingly important partners in developing digital health solutions, to the benefit of all
Access and Evidence
RWE’s new dataset: Social media
Pharma is waking up to the potential of social media to enhance existing RWD sources and to offer altogether new insights in rare disease and beyond
Multichannel
Scaling CGT through automation
Delivering on the promise of cell and gene therapies requires significant process improvements to cut manufacturing time and costs