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Patients and Medical

Could HCPs Hold The Key To Adherence?

Danielle Barron, (Jul 5, 2018)

The connection between a HCP and a patient is profound. How can it be harnessed?
Commercial

Why MSLs And Sales Reps Should Join Forces

Katie Osborne, (Jun 26, 2018)

The case for aligning MSLs with sales reps is strong — if both sides play ball.
Access and Evidence

Pragmatic Trials: RWE’s Hidden Gem

Ross Davies, (Jun 20, 2018)

Pragmatic trials continue to be overlooked in the RWE space – particularly in the US. Can we expect to see wider stateside adoption?
Commercial

The Big Trends Transforming Pharma

Adam Chapman, (Jun 15, 2018)

The industry is fast approaching a promising new future. How is it getting there?
Patients and Medical

The Power Of Empathy

Adam Chapman, (Jun 12, 2018)

In a bid to better understand and engage patients, pharma companies are becoming as compassionate as they are scientific.
Commercial

Artificial Intelligence: The Counter-Argument

Adam Chapman, (Jun 7, 2018)

AI is being touted as the doctor’s new lifeline — we put this proposition to a skeptical doctor.
Commercial

Sizing Up Pharma’s Tech Maturity

Andrew Stone, (Jun 1, 2018)

Amateurs or aficionados? We get an expert appraisal of the industry’s tech proficiency
Access and Evidence

The Naked Truth About Outcomes-Based Pricing

Ross Davies, (May 22, 2018)

Hype around outcomes-based contracts has been doing the rounds for some time now, but is pharma delivering the goods?
Patients and Medical

Pharma, Stop Flummoxing Patients

Danielle Barron, (May 15, 2018)

Efforts to empower patients are undermined by bamboozling medical information. Is there a straight-forward solution?
Commercial

Leadership In Japan

Ross Davies, (May 11, 2018)

In the face of new drug pricing reforms, the need to nurture strong leadership is imperative, but not without its challenges.

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