Enhanced evidence collection methodologies can improve approval rates and ensure reimbursement. Pharma companies should build an internal, cross-functional evidence team responsible for investigating new ways to collect and report clinical trial data
Patients are increasingly having to research their own health needs. Pharmaceutical companies can help fill in information gaps for patients to protect trust in the healthcare sector
Discover a 6-stage roadmap enabling pharmaceutical companies to achieve a true omnichannel engagement strategy while seamlessly integrating next-best-action (NBA) approaches