More Articles


Boosting Medical’s Role in Early Development

Deirdre Coleman, (Mar 10, 2017)

Pharma may be missing an opportunity by not involving Medical Affairs in early stage development

Take the Multichannel Quiz!

Admin, (Mar 8, 2017)

Multichannel marketing is nothing new. But do you know your stuff? Take our quick-fire quiz to find out.

Why Diversity Lies at the Heart of Patient-Centric Pharma

Deirdre Coleman, (Mar 8, 2017)

How can we be truly patient-centric if our companies aren’t representative?

Lean Back: Why Doing Less Could Lead Us to Achieve More

Deirdre Coleman, (Mar 8, 2017)

To achieve career success, we need to get our inner and outer worlds in sync
Market Access

Working in Sync

Deirdre Coleman, (Mar 7, 2017)

Maximizing reimbursement in a challenging pricing environment requires market access and pricing teams to work in concert
Market Access

Getting Social in the Real World

Danielle Barron, (Mar 6, 2017)

The growing role of social media in gathering real-world data
Market Access

All Over the Map

Dr Nicola Davies, (Mar 3, 2017)

How can pharma meet the needs of payers in such a fragmented landscape?

A Marriage Made in Heaven

Adam Hill, (Mar 2, 2017)

Patient groups and pharma may have the same goal - better health outcomes - but managing the relationships needs care
Market Access

R&D Gets Real with Real-World Evidence

Danielle Barron, (Mar 1, 2017)

Bringing RWE into the earlier stages of R&D needs a collective effort from companies, regulators and other stakeholders

You’ve Got to Mean It

Danielle Barron, (Feb 28, 2017)

Patient involvement in research is increasing but pharma needs to get serious to create genuinely meaningful relationships.