With the number of pharma sales reps continuing its upward climb, sales executives are searching for new ways maximize returns from this hefty investment.
Pamlab will utilize Target Mobile, running on Pocket PC handheld computers, to mobilize its field force.
The central premise of CRM is that customers differ in their profitability to a company.
"Within the next decade, China has the potential to become one of the world's largest pharmaceutical markets; the challenge is to help make clients' sales forces as productive as possible duri
AstraZeneca has already implemented a multi-country solution from StayinFront in Southeast Asia.
"Pressure to change medications from prescription to over-the-counter status in the U.S.
Ipsos PharmTrends, a division of Ipsos-Insight, has identified preliminary research which indicates that Prescription drug ads are encouraging patients who suffer from chronic conditions to become mor
"We are extremely pleased to broaden our relationship with Pfizer and to support them in such a significant program," said Gilles Pajot, IMS executive vice president and president, IMS European Region
Under a new multi-year contract, Nabi will replace its existing Dendrite system and deploy Dendrite's new ForcePharma Express component application--a laptop solution that will enhance the company
Approximately 1100 pharmaceutical sales representatives for 9 Ventiv contract sales forces are now utilizing Target Mobile on laptops and Pocket PCs to manage their day-to-day activities and record cr
Sales and marketing compliance is clearly becoming a major industry issue as Bristol-Myers Squibb undertakes an internal review to ensure compliance with "anti-kickback" laws and avoid unwelcome publi
Everypath MTA provides Bayer Yakuhin's medical representatives interactive access to their Siebel ePharma application using Toshiba Pocket PC handheld devices.
/Reproduced by kind permission of Pharmiweb/ It’s impossible to exaggerate the role played by the sales force in the success of any pharmaceutical company.
Confronting today’s disintegrating communications environment, the biggest consumer marketers – DaimlerChrysler, Coca-Cola, Procter & Gamble, IBM – are fundamentally re-tooling th
StayinFront teamed up with Unisys, an industry leading information technology services and solutions company, to provide an integrated CRM and Electronic Territory Management System for Sanofi-Synthel
LinKFactory was selected based on an evaluation of available tools conducted by the KEVRIC Company, the system integrator and bio-informatics specialist on the project.
As attested by the Good Housekeeping Institute's certification, SimplyStated provides consumers with easy-to-read, accurate and trustworthy information on Web sites that encompass 14 key diseases,
According to Dendrite, Wyeth selected WebForce over several competitor-developed systems for its powerful functionality in enabling its sales force to compete effectively in a market dominated largely
Merz Pharmaceuticals US is a rapidly growing specialty pharmaceutical company dedicated to meeting unmet medical needs with innovative healthcare solutions that improve self-esteem and quality of life
A survey of almost 2,000 physicians conducted during the first quarter of 2003 for J.
The purchase marks Nikken Chemicals' first deployment of an automated sales force solution suite, and represents a significant investment in and commitment to sales force effectiveness.
Datamonitor recommends that in order to overcome the declining return on investment (ROI) from physician detailing, sales representatives (reps) must increasingly be viewed as product educators, inste
The program is a relationship plan designed to help agencies respond to growing client demand for integrated online solutions and improve revenues and margins associated with developing and maintainin
In addition to obtaining a number of enterprise licenses to ProModel’s technology, Pfizer has taken an equity position in QuestOne Decision Sciences, the parent of ProModel Solutions, giving Pf
Millennium will implement Visual Elk, StayinFront's enterprise-wide solution for managing and integrating all points of customer
This year, CGE&Y and INSEAD are exploring innovative practices and providing prescriptions for success, as they assess the changing relationships between pharmaceutical companies and their customers.
Please click here for the full report [1] [1] special.shtml
The new sales organization consists of approximately 50 medical center sales representatives and managers.
AstraZeneca has purchased several of Dendrite's sales channel management solutions for its field force in Portugal.
The joint SoftWatch-InfoMedics solution, which is based on the integration of SoftWatch's SRS Enterprise Edition and InfoMedics' multichannel Interactive Touchpoint System is designed to enabl
Dendrite's fourth quarter earnings call on January 29 included an anonymous discussion of this agreement.
Auxilium will implement both Visual Elk, StayinFront's enterprise-wide solution for managing and integrating all points of
Merck has licensed a suite of A.D.A.M.'s interactive health content products to help power MerckSource, its unbranded, advertising-free, patient-oriented web site (www.Mercksource.com).
ScripMaxIQ is designed to enable companies to increase sales and market share by identifying opportunities to develop powerful competitive strategies based on specific patterns of prescribing events.
According to Salesforce.com, Innovex considered four CRM providers, including Siebel Systems, before making the final decision to go with its online solution.
The customer campaign, initiated and co-developed by the interactive agency i-FRONTIER, is designed to promote awareness of and better prepare individuals for high-allergy seasons.
The agreement covers deployment of Visual Elk 9 for Pharmaceuticals, Panorama and Pocket Elk sales and marketing CRM solutions, as well as supporting services.
Led by Danske Venture Partners, a Nordic venture capital fund, this investment includes an additional contribution from the existing investors 3i Group and Stratos Ventures.
Mr. Bleil has extensive experience in the healthcare industry, and most recently held executive positions at WebMD and Medical Manager. Prior to these roles, Mr.
The Med-eMonitor System is designed to provide real-time information to patients, caregivers, and healthcare professionals.
The company is using Pivotal Sales, Miller Heiman Edition to implement Miller Heiman's industry leading methodologies into its sales organization.
Under one agreement, Pharma Vision will conduct a strategic segmentation analysis for a new pharmaceutical product being introduced into the Dutch market.
I remember when I was a child the time it took for a year to pass seemed like an eternity.
Under the terms of the contract, C3i implemented Siebel Systems' Siebel Pharma 7.5 platform and provided on-site instructor-led, as well as Web-based, training for the entire field sales organizat
*Braun Consulting: Pharma marketers must challenge traditional marketing assumptions*
The latest survey gauged the opinions of sales management executives and field reps from a variety of industries on the usage patterns of their existing CRM and SFA systems, and how handheld PDA solut
InfoMedics designed and implemented the "e" initiative in support of Novartis' Starlix (nateglinide) to treat patients with non-insulin dependent (type 2) diabetes.
Under a multi-year contract, UCB Pharma will replace its existing Dendrite solution with Dendrite's new WebForce Express, a sales force solution designed for low-cost, rapid implementation.
*Allergan Selects WebForce For Benelux/Nordic Deployment*
30% of pharma executives expect business as usual, as they admit to expecting blockbuster-type...
Lucy Brake speaks to Mike Rea, CEO of IDEA Pharma, about how he believes real world evidence...
Dr Jean-Michel Cosséry, the new UK managing director and vice president for its Northern Europe hub...
