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Patients and Medical

The complexities of designing a digital business model for seamless CGT commercialization

Joseph Constance, (Dec 4, 2023)

In navigating the era of cell and gene therapy, pharmaceutical firms must strategically engage stakeholders digitally while preserving space for personalized patient care amidst the digital landscape.
Commercial

Global versus local: Mind the content gap

Anonymous (not verified), (Dec 4, 2023)

In the race to provide timely, tailored content for HCPs, pharma is rethinking its approach to how global and local content functions interact
Commercial

The partnership powering omnichannel

Joseph Constance, (Dec 4, 2023)

Mastering omnichannel requires a close working relationship between marcomms and IT
Patients and Medical

AI: The Key to Revolutionizing Medical Affairs?

Maria Aguirre G..., (Dec 4, 2023)

The integration of AI in medical affairs signifies a transformative shift, enhancing efficiency in workflows, fostering personalized patient care, and necessitating a delicate balance between innovation and regulation
Patients and Medical

Achieve global scale for your digital health solutions

Maria Aguirre G..., (Nov 28, 2023)

Pharma companies are increasingly recognizing the potential of digital health solutions to transform the healthcare landscape, and many are looking to scale their digital initiatives globally.
Commercial

Centralize data and insights to avoid decision-making delays

Maria Aguirre G..., (Nov 24, 2023)

To help boost patient-centricity, centralization of internal and external data allows for faster insight generation among pharmaceutical company teams.
Commercial

The Engagement Use Cases for AI

Andrew Stone, (Nov 22, 2023)

A wide array of AI tools are here now or coming that will help pharma sharpen its engagement approach across medical affairs and commercial.
Access and Evidence

Tackle social determinants of health via data and community engagement

Maria Aguirre G..., (Nov 3, 2023)

Social determinants of health can blur the safety and efficacy profiles of therapies, making it critical for the pharmaceutical industry to find ways to ease healthcare barriers.
Commercial

Your 24-month blueprint for market launch success

Maria Aguirre G..., (Oct 27, 2023)

Pharmaceutical companies should have a market launch strategy at least two years before data from a registrational clinical trial is available.
Patients and Medical

Improving Pain Management and Mental Health in the Hemophilia Community: Let's Take Action

Maria Aguirre G..., (Oct 25, 2023)

Advocates at the Hemophilia Changemakers Event emphasize holistic well-being for individuals with bleeding disorders, calling for improved pain management and mental health support

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