More Articles


Patient Engagement: Great Expectations

Danielle Barron, (Mar 15, 2017)

Pharma needs to be nimble if it is to meet patients’ high expectations
Market Access

Oncology: Solving the Value Conundrum

Danielle Barron, (Mar 14, 2017)

Value-based contracts represent a genuine opportunity to build resilient relationships with payers - if pharma can overcome the practical issues

Otsuka: Keeping an Open Mind

Hugh Gosling, (Mar 13, 2017)

Embrace technology and collaborate with reputable partners to deliver truly patient-centric solutions, says Otsuka USA President, Kabir Nath

Boosting Medical’s Role in Early Development

Deirdre Coleman, (Mar 10, 2017)

Pharma may be missing an opportunity by not involving Medical Affairs in early stage development

Take the Multichannel Quiz!

Admin, (Mar 8, 2017)

Multichannel marketing is nothing new. But do you know your stuff? Take our quick-fire quiz to find out.

Why Diversity Lies at the Heart of Patient-Centric Pharma

Deirdre Coleman, (Mar 8, 2017)

How can we be truly patient-centric if our companies aren’t representative?

Lean Back: Why Doing Less Could Lead Us to Achieve More

Deirdre Coleman, (Mar 8, 2017)

To achieve career success, we need to get our inner and outer worlds in sync
Market Access

Working in Sync

Deirdre Coleman, (Mar 7, 2017)

Maximizing reimbursement in a challenging pricing environment requires market access and pricing teams to work in concert
Market Access

Getting Social in the Real World

Danielle Barron, (Mar 6, 2017)

The growing role of social media in gathering real-world data
Market Access

All Over the Map

Dr Nicola Davies, (Mar 3, 2017)

How can pharma meet the needs of payers in such a fragmented landscape?